meta property og image head for facebook scrape

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Depending on the type you specify, other properties may also be required. This is essentially what your object is an article, video, blog post, even a recipe - you can find a comprehensive list here. Your og:title should be clear without branding or mentioning the domain itself, with a maximum of 95 characters. Similar to your normal HTML title tag where you tell search engines the SEO title of your page, the og:title is the title of your object as it should appear within the social graph. The four must-have properties for every page are: og:title Fine, I'll implement tags for social media.

When you consider that Tumblr increased its Facebook traffic by 250% after implementing Open Graph and that Neil Patel increased his by 174%, you can see it’s worth taking the time to optimise these tags. Still not convinced? By making your information easier to find and ensuring social networks are presenting it properly, your website could enjoy a potentially significant increase in click-through rates when URLs are shared from your site. Unsurprisingly, the post received no engagement, and it doesn’t catch the eye as users scroll through their feed. However, if there’s no Open Graph data there, the scraper has to guess which content is important and, sometimes, they can be pretty off:Īs you can see in the post above, Facebook had to guess what was important and ended up with a title that is too long, a ‘default’ description and a badly cropped image. When you share content from your site to a social media network, their crawler will scrape the HTML of the URL that is shared.

*Keep in mind that no amount of optimising can make up for boring content - take a look at our guide to coming up with content ideas that stick here 😉 A link to my website is being shared either way, so why go to all this trouble? Increased sharing also makes it more likely that your content will reach new webmasters and attract backlinks on its own merit, boosting your rankings naturally.

If your content becomes more attractive in the social networks’ news feeds, it stands to reason that more people will see, click and share it*.Īs a result, your content might convert a number of visitors into email leads, or new followers on social media, giving you more people to share future content with. While there’s currently no direct SEO benefit to implementing Open Graph tags, there can be other indirect benefits. However, with social media content increasingly getting pulled into search results, your Open Graph meta tags shouldn’t be a million miles away from your SEO meta tags. Open Graph tags were created specifically for social media networks, so search engines know to ignore them. Does Open Graph help boost your search engine rankings? For example, you might want to specify what image or video appears, the title and description that should be shown, and even the location or language. Open Graph data passes these details to the social graph about what the object is, along with how it should be presented.

#Meta property og image head for facebook scrape movie

The social graph itself is a way to define “things” in a digital space and can be made up of places like cinemas and shops, media like videos and movies, properties like websites and articles and people like TV presenters and movie stars. Similar to how search engines visit your website and look for the data they need to display your website in search results, social networks do the same thing by looking for their own tags (this could be Open Graph, or, just to be awkward, Twitter Cards) for the “social graph”. Open Graph is a protocol that enables any web page to become a rich object in a social graph.īasically, you can tell social media networks like Facebook, Twitter, Pinterest, LinkedIn and Google+ what information to display whenever you or anyone else shares a link from your site. We can’t control what strangers are writing about our content, or force them to attach an eye-catching image to increase its click-through rate - so a post could, unbeknownst to us, end up looking in need of a little help:

#Meta property og image head for facebook scrape full

You’ve stuffed your bios full of keywords and you’re using all the right hashtags in your posts - but do you know what a post looks like when other people share a page from your website to their own profiles?

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Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise your presence on them, including - you guessed it - your Open Graph tags.